Business Administration (Marketing, Human Relations, Accounting)

Diploma of Applied Arts

Duration: 6 semesters plus 8 week work term

Program Description

The Business Administration (Marketing, Human Relations, Accounting) prepares students for a career in the field of Marketing, Human Relations and Accounting. Students will learn and develop skills necessary to be successful in today's business world. The Business Administration (Marketing, Human Relations, Accounting) program prepares students to develop marketing plans and formulate public relation strategies.

Program Courses

• SALE Sales
• MARK Marketing
• INPS Introduction to Psychology
• CRPB Consumer Research, Planning, and Behaviour
• ICPC Introduction to Canadian Popular Culture
• BLBA Business Law
• PAMC Persuasive Advertising and Mass Communications
• ACPF Advertising Copywriting Fundamentals
• ACFU Advertising Campaign Fundamentals
• PDFU Portable Document Fundamentals
• DPRF Design and Production Fundamentals
• MSEP Meeting and Special Event Planning
• ACCT Accounting
• MIEC Microeconomics
• EN02 Enterpreneurship
• CATA Canadian Taxation
• FIAN Financial Analysis
• COAC Computerized Accounting
• MAEC Macroeconomics
• PFIN Personal Finance and Investing
• PAYR Payroll
• PRST Probability and Statistics Fundamentals
• REMA Retail Management
• BAPF Banking and Public Finance
• ORBE Organizational Behaviour
• LARE Labour Relations
• CSSE Customer Sales and Service
• HURE Human Relations
• DPEF Design and Production Electronic Fundamentals
• PURE Public Relations
• NFPB Not-For-Profit Business
• BUC2 Business Communications (Written)
• SUPV Supervision
• RESE Recruitment and Selection
• OTPD Orientation, Training, and Professional Development
• BUC3 Business Communications (Verbal)
• Work Term

Employment Opportunities

Upon successful completion of the Business Administration (Marketing, Human Relations, Accounting) program, graduates may be employed in a broad range of business environments such as Client Service Representative, Buying and Planning, Human Resource Office Management, Marketing Management, Event Marketing and Accounting positions.

Entrance Requirements

High School Graduates or Equivalent

High School Graduates or equivalent are eligible for admission into the Business Administration (Marketing, Human Relations, Accounting) program. Students must complete an application form and provide a copy of High School, Adult Basic Education, or G.E.D results. Under certain circumstances students who do not meet the formal High School requirements may be accepted upon the recommendation of a High School Principal or Guidance Counselor. Please contact an Admissions Officer for further details.

Mature Students

Mature Students are eligible for admission into the Business Administration (Marketing, Human Relations, Accounting) program. These students must be at least 19 years of age, complete an application form, provide a copy of recent marks, and write a Canadian Adult Achievement Test (CAAT) as arranged by Academy Canada.

For further information, please contact an Admissions Officer at 1-800-561-8000.

Program start dates are subject to sufficient enrollment.

Academy Canada reserves the right to modify any programs, courses, topics, objectives, etc.