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Event and Promotions Management: Planner and Public Relations Specialist*


Event and Promotions Management: Planner and Public Relations Specialist*

Duration: 88 weeks plus 8 week work term
Click here for specific start dates.

Faculty: Business, Computers & Travel
Certification: Diploma of Applied Arts

Program Description

The Event and Promotions Management: Planner/Public Relations Specialist program offers graduates the opportunity to work in one of the most exciting and rewarding careers available. Students will be equipped with the leadership, organizational and creative skills needed to build careers in a variety of event and promotions settings. Upon graduation you will be ready to plan and deliver everything from elaborate weddings to major corporate conferences, sporting events, tradeshows and public festivals. The program focuses on project management, marketing, financial planning, human resources, public relations, fundraising/sponsorship and strategic communication. While enrolled you will gain practical experience coordinating community events while building connections and enhancing your resume.

Courses Offered

  • Association Management
  • Business Communication and Media English
  • Career Planning and Preparation I
  • Career Planning and Preparation II
  • Corporate and International Public Relations
  • Design Studio
  • Electronic Publishing
  • Elements of Fundraising
  • Entrepreneurship and Business Practices
  • Event Planning I-IV
  • Festivals
  • Finance and Accounting
  • Hospitality Law
  • Internet Communications
  • Introduction to Computer Graphics
  • Marketing for Public Relations
  • Marketing I
  • Marketing II
  • Media Relations
  • Organizational Communications Theory and Practice
  • Project Management
  • Proposal Development
  • Public Relations and Public Affairs in Government, Not-For-Profit and Corporate Environments
  • Public Relations Presentation Skills
  • Public Relations Research
  • Public Relations Writing Lab I
  • Public Relations Writing Lab II
  • Sales, Negotiation and Sponsorship
  • Seminar
  • Software Lab: Computer Fundamentals
  • Software Lab: Database Management
  • Software Lab: Presentations
  • Software Lab: Spreadsheets
  • Software Lab: Word Processing
  • Strategic Communication Planning
  • Student Success Strategies

Employment Opportunities

Planner/Public Relations Specialists are employed by tourism associations, trade and professional associations, convention and conference centers, governments and by conference and event planning companies, or they may be self-employed. For more information visit here.

The Government of Newfoundland & Labrador has launched an aggressive marketing strategy (called “Uncommon Potential”) aimed at increasing tourism activity in the province. It’s success has created an increased demand for professionals with planning and public relations skills. The report states:

“Tourism is one of the fastest growing industries in the world with the demand for travel increasing (p.12). When the Vision was launched in 2009, the tourism industry was contributing $790 million (2007) to the economy of Newfoundland and Labrador, supporting almost 13,000 direct jobs in tourism and generating significant economic and cultural spinoff. In 2015, the halfway point to the Vision’s target of doubling tourism spending by 2020, there has been no shortage of accomplishments. Most notably, tourism has grown to contribute approximately $1.1 billion (2013) to the provincial economy and is responsible for over 18,000 direct jobs (p.6)."

More specifically, a 2016 Northeast Avalon Tourism report stressed that future growth is dependent on building industries that need graduates like ours. They said:

“Future tourism growth will be optimized by continuing to focus on leveraging high-yield market sectors including: Meetings, Conventions and Incentive Travel (MCIT), Sport Tourism and Leisure Travel - Group Tour and FIT (p.18)."

NOC Codes: 1226/1123.

Salary information may be found on: workingincanada.gc.ca

Entrance Requirements

High School Graduates or Equivalent

High School graduates or equivalent are eligible for admission to the Planner/Public Relations Specialist program. Students must complete an application form and provide a copy of High School, Adult Basic Education, or G.E.D. results.

Mature Students

Mature students are eligible for admission to the Planner/Public Relations Specialist program. Students must be 19 years of age, or older, complete an application form, and provide a copy of their most recent marks.

Preferred Entrance Requirement

Level 3 Academic English

For more information

For further information, please call the campus.

Program start dates are subject to sufficient enrollment.

NOTE: Some employers may require a high school diploma as a condition of employment.

The College reserves the right to modify any programs, courses, topics, objectives, etc.

For detailed program Entrance Requirements please click here.

* - Pending Government approval.

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