Business Administration

Program Description

The Business Administration (Marketing, Human Relations, Accounting) program prepares students for a career in numerous interesting and exciting professional disciplines. Graduates will develop the practical skills needed to compete as leaders within the business world. They will develop business plans, create marketing plans, learn the techniques required to manage complex accounting systems and formulate effective public relations strategies. Human relations courses will prepare students to manage employees and get the very best from them. This program is designed to build the well-rounded business professionals needed in Newfoundland and Labrador, across Canada and internationally.

Program Courses

• Accounting
• Advertising Campaign Fundamentals
• Advertising Copywriting Fundamental
• Banking and Public Finance
• Business Communications (Verbal)
• Business Communications (Written)
• Business Law
• Canadian Taxation
• Computerized Accounting
• Consumer Research, Planning, and Behaviour
• Customer Sales and Service
• Design and Production Electronic Fundamentals
• Entrepreneurship
• Financial Analysis
• Human Relations and Ethical Issues
• Introduction to Psychology
• Labour Relations
• Macroeconomics
• Meeting and Special Event Planning
• Microeconomics
• Microsoft Office Suite
• Not-For-Profit Business
• Organizational Behaviour
• Orientation, Training, and Professional Development
• Payroll
• Personal Finance and Investing
• Persuasive Advertising and Mass Communication
• Portable Document Fundamentals
• Probability and Statistics Fundamentals
• Public Relations
• Recruitment and Selection
• Retail Management
• Sales
• Social Networking/Media Marketing
• Supervision
• Work Term

Employment Opportunities

Upon successful completion of the Business Administration (Marketing, Human Relations, Accounting) program, graduates may be employed in a broad range of business environments such as Buying and Planning, Human Resource Office Management, Marketing Management, Client Service Representative, Event Marketing, and Accounting positions.

A small sample of Academy Canada’s excellent employers include:

• Alzheimher's Society
• Belevedere Country Club
• Colonial Garage
• Production School House, NS
• AIL Canada
• CB Chamber of Commerce
• E. L. Bugden Ltd.
• Barry Seafood Inc.
• Brothers and Simms
• Grandy River Management
• VOCM
• Convergys
• Esso Home Comfort
• Marine Atlantic
• Desktop Design
• River Seal Motel
• Investor's Group
• Hickman Motors
• Toronto Dominion Bank
• Insurance and Financial Services
• Dept of Works Services and Transportation

Work Term Information

Work terms are a required, unpaid, formally arranged on-site training experience completed at the end of the program. The work term provides students with practical, real-world experience that supports skill development, professional confidence, and readiness for employment.

Students are expected to attend according to the host’s schedule and must report any absences to both the host supervisor and the Graduate Employment Coordinator. Missed days are added to the end of the placement. Attendance and performance are monitored through ongoing communication, including check-ins and formal mid-placement and final evaluations. Successful completion of an approved, authorized work term is required for graduation.

Students are responsible for maintaining professional conduct, attending as scheduled, complying with host policies, promptly reporting absences or concerns, and completing all required documentation. The College is responsible for approving placements, providing guidance and support, monitoring progress, and determining successful completion. Work term hosts are responsible for supervision, attendance reporting, providing appropriate learning opportunities, and completing required evaluations. Students who do not who do not meet work term requirements may be removed from their placement and may be required to complete a new placement in order to graduate.